Futura is either a registered trademark or a trademark of Bauer Types SA. This font software may not be reproduced, modified, disclosed or transferred without the express written approval of Linotype GmbH. General license terms and usage rights can be viewed at Generelle Lizenzbedingungen und Nutzungsrechte finden Sie unter Pour plus d'informations concernant le contrat d'utilisation du logiciel de polices, veuillez consulter notre site web Linotype GmbH can be contacted at:įutura is either a registered trademark or a trademark of Bauer Types SA.Ĭopyright © 2007 Linotype GmbH, All rights reserved. If you have any questions regarding your license terms, please review the license agreement you received with the software. You may not copy or distribute this font software. Unless you have entered into a specific license agreement granting you additional rights, your use of this font software is limited to your workstation for your own use. This font software is a valuable asset of Linotype GmbH. (A few of the notable Futura users, listed on the front and back of his book, include: Nike, Fox News, Ikea, Vanity Fair, Politico, Forever 21 and In-N-Out.) “I’m hoping to poke a little fun at that sort of conversation - designers can say, ‘oh, the masses shouldn’t use Futura, but we can, in these ways,’” he added.You have obtained this font software either directly from Linotype GmbH or together with software distributed by one of Linotype's licensees. followed by a long list of famous people, brands and organizations that do use the typeface. But very rarely do people understand why they should use a typeface.” The full title of his book, Thomas pointed out, is actually Never Use Futura Unless You Are. “People know not to use Comic Sans and maybe Papyrus - those are things you just shouldn’t do. “I decided to use the title in part as a provocation, and as an ironic commentary on how most of the conversation around fonts people have is housed in a negative,” Thomas told HuffPost in a phone interview. At least that’s the argument of Douglas Thomas, the author of Never Use Futura - a celebratory new history of the iconic font, which does not actu-ally condemn all uses of Futura. One can use Curlz MT on a resume or Brush Script for a party invitation, but should one? Though trained de-signers might have a clear idea of the best fonts for each task, most of us laymen are reduced to guesswork, instinct and the guidance of edicts like “never use Comic Sans.” But this prohibitive attitude toward font freedom doesn’t necessarily serve us well. The average person today has access to seemingly unlimited fonts - and with such great power comes great responsi-bility.
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